Insights
Notes, definitions, and findings on how AI search decides which health brands to cite, drawn from our research across longevity, women\u2019s health, integrative medicine, and digital health.
2026
Three words for one ambition, often used interchangeably and rarely defined. Here is what each one means, how they relate, and why getting the distinction right is now a visibility question as much as a scientific one.
2026
Search used to send people a list of links. AI search hands them an answer, and cites a few sources inside it. Answer engine optimization is the work of becoming one of those cited sources. Here is what it is and why it now matters more than ranking.